SVR Ranch Consulting 

Dr. Christoph E Weder PhD.

Over the past 25 years I have had the opportunity to gather a diverse set of experiences and education... From my days as a graduate student in University, to working as a beef & forage extension specialist with Alberta Agriculture to most importantly personal success and failures building a ranching business from scratch.


In 2005 we took a road less traveled and were cofounders of Prairie Heritage Beef Producers Inc. This was one of Canada's first branded Natural Beef programs. We knew nothing about marketing beef but when we sold the brand in 2014 we were exporting beef into 15 international markets and across Canada both in retail and food service.     


SVR Ranch Consulting offers services in the areas of rangeland, pasture and grazing management planning... as well as brand development and marketing. Over the years I have presented and spoke to hundreds of ranchers across Canada, United States and Europe. 

Work Experience:

  • Rancher and proprietor of Spirit View & Venator Ranches Ltd.

  • CEO and Director of Marketing Heritage Angus Beef

  • Freelance writing for Cattlemens Magazine and Grainews

  • Former Beef and Forage Specialist; Alberta Agriculture Food and Rural development

  • Range Consultant; B.C. Ministry of Forests


Professional Affiliations:

  • American Society of Animal Science - Professional member

  • American Society of Range Management - Certified Professional Range Management Specialist



  • Environmental Stewardship Award - Canadian Cattlemen s Association 2012

  • Alberta Beef Producers Environmental Stewardship Award 2012

  • Canada's Outstanding Young Farmers of Canada 2006

  • Alberta's Outstanding Young Farmers of Alberta 2006



  • PhD - June 2006 - University of Alberta
    Animal Science; Ruminant Nutrition & Management

  • M.Sc. - 1996 - Oregon State University; Corvallis, Oregon
    Major: Animal Science; Ruminant Nutrition Minor: Range Management & Pasture Management

  • B.Sc. - 1993 University of Alberta; Edmonton, Alberta
    Major Agriculture Economics Minor: Rangeland & Pasture Management










Work, Proffesional Experinence, Awards & Education 

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